Free Report
Discover the power of focusing your firepower on a narrow niche and doing business in a competitive vacuum.

A niche website is a site that covers a very specific area of law in great detail, establishing your law firm as a specialist and an expert in that field. The quality and quantity of information about that specific area of law is much greater than on a more general, storefront type website.

The benefits of sending targeted traffic to a niche website that specifically addresses their problems or concerns include:

  • Visitors to the niche site regard your law firm as an expert in that area of law
  • People want to do business with trusted experts
  • Targeting specific companies or people and then sending them to a niche website that demonstrates your knowledge of their business or their problem results in very high conversion rates
  • Niche websites produce a better quality client who is less focused on price and is more willing to pay for expert counsel that can solve their problem
  • Niche sites convert visitors into leads and clients more efficiently than websites aimed at a more general audience
  • The niche site genuinely educates and informs the visitor
  • Offering a free report from a niche website in return for a visitor’s contact details is a very effective way of establishing contact with people who are thinking about contacting a lawyer but aren’t yet ready to commit
  • The greater quantity and relevance of information results in visitors spending longer on your site, becoming more familiar with your law firm and increasing the likelihood of them responding to strong calls to action
  • Recent changes in Google’s algorithm now make the length of time that a visitor spends on your site a significant factor in determining that site’s rankings for certain keywords
  • Niche sites outrank more general sites for the same keywords on the search engines
  • There is no limit to the number of niche websites you can have, covering every area of law in far greater detail than your main, storefront website can
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The secret weapon: free reports
Giving away free reports on your website is a very effective lead generation method of converting semi interested visitors into leads.

Most lawyer websites are only set up to convert visitors who are ready to speak to a lawyer immediately. This means they ignore the majority of visitors who are still only in the "thinking about it stage"

Offering visitors free information in return for their contact details allows you to become involved in their decision making process by maintaining constant communication with them from this point on.
An elaborate, automated system of further information, advice, relevant news etc, delivered in an unpushy, unsalesmanlike manner, creates familiarity and establishes you as the expert in your field.

If that person does decide they need a lawyer at some point in the future, it will be you they call. You have effectively ambushed them by joining their decision making process at an early stage.

A good free report is one that grabs the attention of the visitor, offers them something of value or interest, promises to reveal "insider secrets" or promises to help them solve their problem. The free report is the vehicle for obtaining the visitor's contact details so a slightly sensational title will improve conversions. It is the constant communication that you maintain after this that forms the ongoing relationship and establishes your expertise.